GFAVIP public member
Freda Wan
Lead Consultant China Market Research
Freda is a consultant helping brands from the US and Europe navigate the China market. She previously helped an American retailer enter the Alibaba Tmall Global marketplace, and has advised European and Hong Kong apparel and food brands in their digital transformation. Her previous experience includes B2B marketing and communications at Rolls-Royce Beijing, and public affairs consulting for airlines and utilities in Asia. She is currently based in Hong Kong.
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