
GFAVIP public member
Noah Herschman
Senior Architect Microsoft
Noah works with global online and offline retailers to digitally transform their operations to attract customers, empower employees and optimize operations. Noah has been involved in ecommerce since its inception in the mid-1990s and has held leadership positions at Amazon, eBay, Groupon and DH Gate. He was most recently the Managing Director of Marketplace Ignition Asia, a leading ecommerce marketplace consultancy. Noah also has 20 years of traditional retail experience with 17 years in senior management at Tweeter, once the US largest chain of electronics specialty stores; and was also Chief Merchant for Staples China. Noah has been living, studying and working in China since 2010 and speaks fluent Mandarin Chinese.
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